重庆福彩网

2021.8.27-29

温州国际会展中心
距离展会开幕还有
从“中国制造”到“中国智造”,箱包行业的转型之路
浏览次数:921 发布时间:2021-04-16 字号:

XIANGBAOSHIZHICHUYUGERENCHUXINGXUYAO、YONGYURONGNASUOXIEDAIWUPINDEDAIZI、BAOHUOXIANGZI。XIANGBAOCHANPINGENJUQIGONGNENG、GONGYIYUSHEJISHUIZHUNKEHUAFENWEISIGECENGCI。JICHUDEXIANGBAOCHANPINGONGNENGWEIRONGNAYUXIEDAI,JIAGEZAI350YUANRENMINBIYIXIA,SHUYUSHENGHUOBIXUPINFANCHOU,CILEICHANPINNAIYONGXINGHESHIYONGXINGSHIXIAOFEIZHEGOUMAIDESHOUYAOKAOLIANGYINSU。ZHONGDUANXIANGBAOCHANPINZAIDIDUANXIANGBAOCHANPINDEJICHUSHANGZETONGSHIJUYOUZHUANGSHISHUXING,NENGGOUTIXIANXIAOFEIZHEDESHENMEIYUGEXING,JIAGEJIEYU350YUANZHI750YUANRENMINBI。GAODUANXIANGBAOCHANPINZEDUIPINPAI、YONGLIAOHESHEJIJUYOUJIAOGAODEYAOQIU,JIAGEZAI750YUANZHI2500YUANRENMINBIZHIJIAN。GENGJIAGAODANGDEXIANGBAOCHANPINSHUYUSHECHIPINFANCHOU,JIAGEZAI2500RENMINBIYISHANG,CILEICHANPINTUXIANYONGYOUZHEDESHENFENYUDIWEI,QIPINPAI、YONGLIAOHESHEJIXUYAOZAISHISHANGJIEDEDAOCHONGFENRENKE。

 

后来居上,中国箱包行业发展迅速

ZHONGGUOXIANDAIXIANGBAOXINGYEQIBUYUJIANGUOZHIHOU,XINGYEFAZHANDAZHIFENWEISANGEJIEDUAN。DIYIJIEDUANWEI1949NIANZHI1978NIAN,WEIMENGYAJIEDUAN。XIANGBAOLEICHANPINZHUYAOYOUGUOYINGCHANGSHANGSHENGCHAN、YOUGUOYINGDANWEIPEIFAHEXIAOSHOU,CHANPINYONGLIAOYIFANBUHERENZAOPIGEWEIZHU。DIERJIEDUANWEI1978NIANZHI2000NIAN,WEIQIBUJIEDUAN。SHOUKEJISHUIPINGXIANZHI,“SANLAIYIBU”,JILAILIAOJIAGONG、LAIYANGJIAGONG、LAIJIANZHUANGPEIHEBUCHANGMAOYI,CHENGWEIZHEIYIJIEDUANXIANGBAOSHENGCHANQIYELIUXINGDESHANGYEMOSHI。DISANJIEDUANWEI2000NIANZHIJIN,WEIKUAISUFAZHANJIEDUAN。XIAOFEIZHEDUIXIANGBAODEYAOQIUCONGCHUANTONGDEGONGNENGXINGSHENGJIWEIGONGNENGYUSHEJIJIANJU。

 

消费升级加快,箱包市场潜力巨大

重庆福彩网XIANGBAOXINGYEGUIMODEZENGZHANGSHOUDAOXIAOFEISHENGJILANGCHAODETUIDONG。XIANJIEDUAN,XIANGBAOXINGYESHICHANGGUIMOKUODADEYUANYINZHUYAOBAOKUOSANDIAN。①CONGJINGJICENGMIANLAIKAN,ZHONGGUOGDPDEWENDINGZENGZHANGTUXIANJINGJIDEHUOYUEXING,JINGJIHUODONGDEZENGDUOTUIDONGSHANGWUCHUXINGXUQIUDEZENGZHANG,JUMINSHOURUDETISHENGCUJINJINGNEIWAILVYOUSHICHANGDEHUORE,CUJINLESHANGWUXIANGBAO、LVXINGXIANGBAOPINLEIDEXUQIULIANGZENGZHANG。②ZAIXIAOFEISHENGJIGUOCHENGZHONG,XIAOFEIZHEDUICHANPINDEYAOQIUYESHUIZHANGCHUANGAO,LVXING、XIUXIANHESHANGWUDENGLEIBIEDEXIANGBAOZHENDUIGEZHONGSHIYONGCHANGJINGXUYAOJINXINGCHAYIHUASHEJI,CUJINLEXIANGBAOCHANPINZHONGLEIDEZENGDUOHEXIHUA,TUIDONGLEZHUANYELEIXIANGBAOSHICHANGDEFAZHAN,ZAIHUOYUEDESHICHANGHUANJINGZHONGJIAKUAIXIANGBAOCHANPINDETAOTAIHEGENGXIN。③BANSUIZHEJUMINKEZHIPEISHOURUCHIXUZENGZHANG,QIJIANKANGYISHIBUDUANJIAQIANG,HUWAIYUNDONGCHENGWEILIUXINGDEJIANKANGSHENGHUOFANGSHI,YUNDONGBAODENGHUWAIYUNDONGXIANGGUANZHUANGBEISHOUREPENG,TUIDONGJUBEIYUNDONGSHUXINGDEXIANGBAOXIAOSHOULIANGZENGZHANG。

CONGZHANGQILAIKAN,ZHONGGUOXIANGBAOSHICHANGGUIMOZENGZHANGKONGJIANJUDA,2015NIANZHONGGUORENJUNXIANGBAOKAIZHIJINWEIMEIGUOTONGQIDE10%,ZHONGGUOSHICHANGHAICHUZAIZENGZHANGQI,SHICHANGGUIMODEZENGZHANGJUYOUKECHIXUXING。JUSHALIWENSHUJUXIANSHI,2017NIANZHONGGUOXIANGBAOSHICHANGGUIMOZONGLIANGWEI1859YIYUAN,ZAIXIANJIEDUANXIAOFEISHENGJIDECUIHUAZUOYONGXIA,WEILAIZHONGGUOXIANGBAOSHICHANGGUIMOYUJIJIANGCHIXUJIASUZENGZHANG,JINYIBUKUODA。

 

打通上下游,全渠道布局

XIANGBAOCHANYELIANDESHANGYOUSHITIGONGPIGE、SULIAO、BULIAO、WUJINPEIJIANDENGYUANCAILIAODEGONGYINGSHANG,SHUYUCHUANTONGXINGYE,JINGZHENGJIAOWEIJILIE;ZHONGYOUWEISHENGCHANZHIZAOXIANGBAODECHANGSHANG,QIZHONGZHUYAOFENWEIOEMJIODMLEIXINGDECHANGSHANG,QUESHAOZIZHUPINPAI;XIAYOUWEIXIAOSHOUZHONGDUAN,BAOKUOLINGSHOUPINPAISHANG、SHANGCHAO、BAIHUO、DIANSHANGPINGTAIJIPIFASHICHANGDENG。YOUYUZHONGGUOXIANGBAOQIYECHANPINDINGWEIZHONGDIDUANDESHICHANG,SUONENGBUJUDEXIAOSHOUQUDAOSHOUXIAN,ZHUYAOBUJUZAIDIANSHANGPINGTAIYUPIFASHICHANG。SUIZHEZHONGGUOXIANGBAOXINGYEDEJINYIBUFAZHAN,ZHONGGUOZIZHULINGSHOUPINPAISHANGYEJIANGYUELAIYUEDUO,WEILAIJIANGGENGGUANZHUYUYANFASHEJI、YINGXIAOTUIGUANGJIXIAOSHOUQUDAOBUJU。

 

旅游业需求旺盛,推动箱包行业发展

重庆福彩网ZUOWEIZHONGGUOGUOMINJINGJIZHONGDEZHONGYAOCHANYE,LVYOUYEBAOCHIZHEPINGWENDEZENGZHANGTAISHI,ZHONGGUOGUONEILVYOUZONGHUAFEIZHUNIANZENGZHANG,CONG2013NIANDE2.6WANYIYUANZENGZHANGZHI2017NIANDE4.6WANYIYUAN。

CIWAI,ZHONGGUOYOUKESHUZAIJIN5NIANLIYECHENGPINGWENZENGZHANGDETAISHI,CONG2013NIANDE32.6YIRENCIZENGZHANGZHI2017NIANDE50.0YIRENCI。SUIZHEGUOMINXIAOFEINENGLIDECHIXUTISHENG,LVYOUGUANGUANGYICHENGWEIGUOMINSHENGHUOZHONGBIBUKESHAODEBUFEN。SUIZHEGUOMINXIAOFEILINIANYIJILVYOULINIANDECHIXUSHENGJI,GUOMINDUIYULVYOUCHANPINJIFUWUDEXUQIUYEZHUJIANCHENGXIANCHUPINZHIHUAYIJIZHONGGAODUANHUADETAISHI。

LVYOUYEDEWANGSHENGXUQIUBIJIANGCIJIXIAOFEIZHEZAILVYOUXIANGBAO、BAODAIDENGXIFENSHICHANGDEXIAOFEI,TONGSHIYEJIANGZAIXIANGBAO、BAODAIDEGONGNENGXING、SHISHANGXING、QINGBIANXINGDENGFANGMIANTICHUZHONGQINGFUCAIWANGCHAYIHUADEYAOQIU。SHUNYINGLVYOUYEGEXINGHUA、ZHONGGAODUANHUAFAZHANDEDAQUSHI,XIANGBAOPINPAIJIANGBUDUANTUICHENCHUXIN,SHEJICHUGENGHAO、GENGSHIHELVYOUZHEDECHUXINGZHUANGBEI。

 

户外运动高速发展,刺激箱包消费

ZHONGGUOHUWAIYUNDONGFAZHANKONGJIANDA,HUWAIYUNDONGXINGYEDEFAZHANJIANGHUICIJIBAOKUOXIUXIANBAODAIZAINEIDEHUWAIYONGPINDEXIAOFEIXUQIUDEZENGZHANG,JINERQUDONGXIANGBAOYOUQISHIXIUXIANXIANGBAOXINGYEDEFAZHAN。HUWAIYUNDONGJUBEIGUANGKUODEFAZHANKONGJIAN,YUANYINZHUYAOYOUGUOJIAZHENGCEFUCHI、GUOMINXIAOFEINENGLIDEZENGZHANG、GUOMINHUWAIYUNDONGYISHIDETISHENGDENG。

 

重庆福彩网GUOJIAZHENGCEFANGMIAN,ZHONGGUOCHUTAILEYIXILIELIHAOZHENGCECONGTIYULVYOU、HUWAIZHUANGBEIDEJIAODUGULIDALIFAZHANHUWAIXIUXIAN、JIANSHENDENGHUODONG。2015NIAN8YUEGUOWUYUANBANBULE《GUANYUJINYIBUCUJINLVYOUTOUZIHEXIAOFEIDERUOGANYIJIAN》,TICHUYAOPEIYUJUYOUZIZHUPINPAIDEXIUXIAN、DENGSHAN、HUAXUE、QIANSHUI、LUYING、TANXIANDENGGELEIHUWAIYONGPIN,JIADAHUWAIYONGPINXIAOFEI。

 

ZHONGGUOJUMINJINGJINENGLIZHUJIANTIGAO,GUOJIATONGJIJUDESHUJUXIANSHI,RENJUNKEZHIPEISHOURUCONG2013NIANQIZHUNIANSHANGSHENG,GUOMINDUIYUNDONG、JIANSHEN、HUWAIHUODONGDEXIAOFEIYISHIZHUJIANJIAQIANG,TONGSHI,SHOURUSHUIPINGDETISHENGYEWEIJIANSHEN、HUWAIYUNDONGYONGPINDEXIAOFEITIGONGLEZHONGQINGFUCAIWANGDEZIJINZHICHI。

 

重庆福彩网ZHONGGUOHUWAIYUNDONGQIBUJIAOWAN,XIANGDUIYUHUWAIYUNDONGPUJIDUJIAOGAODEMEIGUO、OUZHOU,ZHONGGUODEHUWAIYUNDONGXINGYEHAIYOUJUDADEFAZHANKONGJIAN。SUIZHEHUWAIYUNDONGXINGYEDEFAZHAN,XIAOFEIZHEDUIYUHUWAIXIUXIANYONGPINBAOKUOZHUANYEQICAI、XIUXIANBAODAIDEXUQIUYEJIANGSUIZHIZENGZHANG,ERZHEIZHONGXUQIUDESHIFANGJIANGCUJINXIUXIANXIANGBAO、BAODAIXINGYEDEFAZHAN。

 

未来发展:个性化、智能化、渠道电商化

ZAIXIAOFEISHENGJIDEBEIJINGXIA,XIAOFEIZHEDUIYUXIANGBAODEXUQIUCHENGXIANCHUGEXINGHUADEQUSHI。XIANGBAODEGEXINGHUAYUANSUTIXIANZAIDUOFANGMIAN,BIRUWAIGUANSHEJI、ZHUTISHEJI、YANSEDAPEI、TUANBUJU、KAIQIFANGSHIDENGDENG。SHEJIGEXING、DUTEDEXIANGBAOYOUZHUYUQIYEYANSHENCHANPINXIAN,JIADAYONGHUFUGAIMIAN,TIGAOXIAOLIANG。CIWAI,SUIZHENIANQINGXIAOFEIQUNTIDEJUEQI,TAMENDEZIWOBIAODAHEXINCHAODESHENMEILINIANJIANGTIXIANZAIDUIYUCHANPINSHEJIXINYINGHESHISHANGXINGDESUQIU,ERXIANGBAODEGEXINGHUAWANHAODIWENHEZHEIZHONGXIAOFEIQUSHIDEZOUXIANG。

 

ZAIJIANGUGONGNENGXINGYUSHISHANGXINGDETONGSHI,WEILAIXIANGBAOXINGYEHAIJIANGZHUJIANSHIXIANZHINENGHUA。ZHINENGXIANGBAOTONGGUODIANZICHUANGANQILAITIGONGYIXIESHIYONGDEGONGNENG,BIRUJIYULANYAJISHUDEFANGDIUSHIGONGNENGHEJIYUZHONGLICHUANGANQIDECHENGZHONGGONGNENGDENG。ZHINENGHUASHIXIANGBAOXINGYEFAZHANDEYIGEXINFANGXIANG,YESHIYIGEZHONGYAODEFAZHANQUSHI。ZAI“HULIANWANG+”YIJI“WULIANWANG”DENGZHINENGSHIDAIDEDABEIJINGXIA,DAIYOUZHINENGYUANSU、PEIJIANDEXIANGBAONENGGENGHAODIYUSHOUJIDENGZHONGDUANHULIAN,SHIXIANXINXIJIAOHU、SHUJUJILUDENG,FANGBIANYONGHUSHIYONG。

 

ZHONGGUOXIANGBAOXINGYECHANYELIANZHANG,LIUTONGHUANJIEDUO,DIANSHANGDECHUXIANTUOKUANLEXIAOSHOUQUDAO,GEXINLEXIANGBAOQIYEDEJINGYINGMOSHI。DIANZISHANGWUJIANGDILEJIAOYICHENGBEN,XIAOFEIZHEKEYIZHIJIEJIECHUXINCHANPIN、XINPINPAI,KEYIKUAIJIEXUANGOUBUTONGPINPAIDEXIANGBAO,ERXIANGBAOQIYEKEYITONGGUOHULIANWANGJINXINGCHANPINJIESHAO、XUANCHUAN、SHOUMAIDENG,SUODUANLELIUTONGHEJIAOYIHUANJIE,TISHENGLEXIAOLV。SUIZHEDIANZISHANGWUYIJIXIANGGUANPINGTAIYUNYINGMOSHIRIYICHENGSHU,YUNYINGCHENGBENJIANGCHIXUJIANGDI,XIANGBAOXINGYEDEDIANSHANGHUAJIANGSHIDASHISUOQU。

 

SHALIWENQUANQIUHEHUOREN、QUANQIUSHICHANGZHANLVEGUIHUAFUZONGCAIJIANZHONGHUAQUZONGCAIWANGXINBOSHIZHICHU,XIANGBAOXINGYEJUYOUXIANZHUDEPINPAIXIAOYING,ZHONGGUOGUOCHANXIANGBAOCHANPINJIZHONGZAIZHONGDIDUANSHICHANG,PINPAIYINGXIANGLIJIAORUO,CHANPINDANJIAPIANDI。ZAIXIAOFEISHENGJIDEDABEIJINGXIA,XIAOFEIZHEDUIXIANGBAODECHANPINPINZHI、PINPAIZHIMINGDUDENGGUANZHUDUTISHENG,GEXINGHUA、ZHINENGHUADEZHONGGAODUANXIANGBAOSHICHANGJUYOUJIAODAFAZHANQIANLI。

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   温州德纳展览重庆福彩网

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